We’re proud to announce that World Wrestling Entertainment, Inc. (WWE) is now running on Drupal! For the past year, WWE and Lullabot have worked closely to design and build a flexible, scalable platform for the company’s site and its fans. With 200 million page views and more than six million unique visitors each month, WWE.com’s peak traffic is higher than ABC.com, CBS.com, NBC.com, NASCAR.com, PerezHilton.com, NHL.com, and UFC.com — combined!
Lullabot’s work on the site was led by Jeff Eaton, project managed by Rachel Scott, and executed by developers David Burns, Matt Kleve, and Blake Hall. Beginning in early 2010, the team worked with WWE to assess the state of their existing platform, their future plans, and the critically important production needs of the WWE in-house content team. Over the following month, a discovery audit was created that served as the blueprint for the migration project to follow.