Drupal Sites Showcase

A showcase of Drupal sites & Drupal projects

Wise Bread

Added by on Wed 8th Feb 2012

Project Info

Wise Bread are firm believers that despite what you may have heard, you don’t have to sacrifice your financial independence to enjoy life. They are a popular and growing community of personal finance bloggers that help readers to live large on a small budget.

With over 1.2 million page views per month and growing it was time for a re-design and development upgrade. They approached Drupal firm ImageXMedia to help them. Wise Bread was recommended drupal for media publishing as the right CMS for the job. The site was de-cluttered the visual noise that distracted readers from the content was cut out. The solution reorganized the information, increasing the white space and professional-looking, inviting fonts and design elements – essentially making the site reflect the style of a newspaper or magazine site rather than a blog. As a result the user experience became much more enjoyable and it raised the perceived value of the articles and website and reinforces Wise Bread’s reputation as an authority in the area of personal finance.