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MIT Entrepreneurship Center

Added by on Thu 10th Feb 2011
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Project Info

Problem:

The MIT Entrepreneurship Center needed an updated website that allowed the staff to quickly update the site with news and other current information. Their goals for the site included: 1) provide support for MIT Sloan MBA students in the Entrepreneurship & Innovation track and others, 2) market the broad range of services to all its customer types, 3) reflect the entrepreneurship thought leadership position of MIT Sloan and the Center, and 4) provide tools to strengthen the MIT entrepreneurship ecosystem. They looked to GreenFerret to augment their existing team consisting of Center staff and an outside graphic designer.

Solution:

The GreenFerret team began with helping the MIT Entrepreneurship Center team tie the website goals with the Center’s strategic goals and focus on key target users. A prioritized set of use cases helped the GreenFerret team focus on the most important functionality required for a go-live initial launch. The list also helped the Center staff realize that the website they envisioned would involve more than one release given the major functionality areas they requested. The first version of the new site went live prior to the start of classes in the Fall. GreenFerret has lead two major releases and continues with ongoing updates.
The project included project management, website design and development, information architecture, custom content types, custom module modifications and integration, Javascript widget development, a separate admin theme, site styling/theming, and usability and accessibility testing. An independent graphic designer provided the site look.