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Added by on Wed 27th Aug 2008

Project Info

Allied Advertising and Terry Hines & Associates are two of the largest full-service advertising agencies in the country. To keep pace with the highly competitive entertainment industry, the agencies envisioned an entertainment-based social networking Website that would automate the process of promoting movie screenings and help their entertainment clients manage advance screenings of films in theaters across the United States.

DPCI built this innovative portal, www.gofobo.com, using a Drupal framework and several customized social networking and collaboration modules. The site offers opportunities for users to enter sweepstakes, RSVP to screenings, review movies and share experiences, all within a dynamic and engaging site.

Project highlights:

  • Customized user profiles that allow members to post comments, images, and other content to various areas of the site
  • Star ratings of movies and movie reviews and dynamic sorting based on user feedback
  • Sweepstakes that allow users to enter, with automated selection and notification of winners
  • Slideshow with AJAX-enhanced user experience for browsing and uploading images, with user ability to flag inappropriate images
  • Significant time savings for publicists with the easy-to-use interface for posting screenings
  • Customized promotions for business partners and sponsors
  • Automated barcode creation to prevent duplication of tickets and facilitate gathering of user data