Drupal World

Acquia: “What do media companies really need to take their websites to the next level? With social media came an influx of blogs, wikis, and forums in the media market – but many lacked real strategy or commitment to the success of the cause. Marketers certainly “get” the value of community, but in looking across so many sites in the industry, media brands could be doing so much more to strengthen their brand equity through their sites.”
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